Lewis Hamilton launches Plus44 fashion line in Singapore

Lewis Hamilton, almost two decades after his Formula 1 debut, remains celebrated as one of the sport’s greatest drivers. Off the track, he is building an empire that spans film, charity and fashion.

Ahead of the Singapore Grand Prix, Hamilton’s lifestyle label Plus44 opened a pop‑up store in the city‑state. The shop showcases hoodies, T‑shirts, shorts, tracksuits and other apparel. The launch coincides with the arrival of the F1 circus, giving fans a chance to buy the driver’s branded clothing.

The Singapore outlet marks the latest step in Hamilton’s plan to turn Plus44 into a global fashion brand. By linking the launch to a high‑profile race weekend, the initiative aims to reach both motorsport enthusiasts and a broader audience.